When Customers Ask ChatGPT, Perplexity, or Gemini
About Your Business, Do They Find You?
Millions of people now skip Google and ask an AI assistant for what to buy, where to go, or who to hire. The assistants answer from a handful of machine-readable indexes — Cloudflare AI Index, Exa.ai, Brave Search API, Tavily — not from traditional search results. Most businesses are invisible there. We make sure yours isn't.
We call this work AI Visibility, and the recognized industry term is Generative Engine Optimization (GEO). Same goal: get your business named in AI-generated answers.
Figures shown as reported by the platforms themselves. We use them for context, not as guarantees — AI assistants change their behavior often, and what matters is whether your business shows up for your customers, not any single industry-wide metric.
Most Businesses Are Invisible to AI Assistants
Google indexes for humans. AI assistants draw answers from a different set of indexes — and your site is probably in none of them.
Different Indexes, Different Answers
ChatGPT, Perplexity, Claude, and Gemini don't read Google's ten blue links. They query Cloudflare AI Index, Exa.ai, Brave Search API, Tavily, and other agent-first indexes that return structured data and clean text. If your business isn't in those indexes, the assistant can't recommend you — no matter how good your Google ranking is.
Bloated Pages Slow AI Down
A typical web page is 2–3 MB of HTML, CSS, JavaScript, trackers, and ads. AI assistants have to strip all of that to extract useful content. Slow parses compound across multi-step questions, and many assistants skip slow pages entirely.
No Machine-Readable Identity
Without an LLM.txt file (a robots.txt for AI assistants), JSON-LD structured data, and clean markdown content, an assistant has no reliable way to know what your business does, what you offer, where you operate, or how to contact you.
AI Visibility & GEO Services
Three engagements to make your business findable, readable, and citable inside AI-generated answers.
Agent-Ready SEO
Get found. We make your business visible to every major AI assistant and the indexes that feed them.
- LLM.txt and LLM-full.txt creation
- Submission to Cloudflare AI Index, Exa.ai, Brave Search API, Tavily
- JSON-LD structured data (Organization, LocalBusiness, Service, Product, FAQ)
- Full AI visibility audit with scorecard
- Before/after recommendations report
AgentCDN
Stay visible. A Cloudflare Worker that serves AI assistants a clean, fast version of your site — updated continuously.
- Clean markdown served to AI assistants (no JS, ads, or trackers)
- Cached structured endpoints for your products, services, and locations
- Pre-generated summaries AI assistants can cite
- Multi-index optimization across Exa.ai, Brave, Cloudflare, Tavily
- Monthly AI visibility report
Full Package
Get everything. GEO audit, AgentCDN, plus ongoing monitoring as AI assistants and their indexes evolve.
- Everything in the GEO Audit and AgentCDN
- Continuous AI visibility monitoring and alerting
- New-index submission as AI assistants launch
- Quarterly tune-ups based on how assistants actually surface you
- Monthly report: what assistants are saying about your business
Four Steps to AI Visibility
A proven process to make your business findable in ChatGPT, Perplexity, Claude, Gemini, and the agent indexes behind them.
Audit Your AI Visibility
We ask the major AI assistants the questions your customers ask, and we check whether your business shows up. We also check the underlying indexes (Cloudflare AI Index, Exa.ai, Brave Search API, Tavily). Most businesses discover they are absent from both the answers and the indexes.
Optimize for Discovery
We create your LLM.txt files, implement JSON-LD structured data, clean up your HTML for fast parsing, and generate a clean markdown content layer. Your site becomes machine-readable without changing what humans see.
Submit to AI Indexes
We register your site with the indexes that feed AI assistants: Cloudflare AI Index, Exa.ai, Brave Search API, Tavily, and emerging ones as they launch. Your content becomes reachable to assistants within days.
Monitor and Iterate
AI assistants and their indexes change rapidly. We continuously test your visibility with the questions your customers actually ask, submit to new indexes as they appear, and refine the structured data so the answers stay accurate.
Real Results: Mighty Oak Medical Billing
A chiropractic billing company that was invisible to AI assistants. Five business days later, they appeared in the major agent indexes. Here are the real numbers from our benchmark.
Mighty Oak
A niche B2B service went from invisible to AI-readable in five business days. Detailed numbers in the full case study.
Read the Case StudyBest Buy
A bot-protected product catalog became clean, structured data that AI assistants can parse and cite.
Read the Case StudyLocal Trivia
A four-line local answer took 20 minutes because event data wasn't AI-readable. Here is how that changes with GEO.
Read the Case StudyWhy "Show Up in AI Answers" Matters Now
Every major infrastructure company is building for a web where AI assistants browse, compare, recommend, and transact. The pieces are in production today.
What Are AI Assistants?
An AI assistant (sometimes called an "agent") is software that answers customer questions, compares options, makes purchases, and completes tasks on someone's behalf. ChatGPT, Perplexity, Claude, and Gemini are the consumer faces. Behind them, assistants query Cloudflare, Exa.ai, Brave, and Tavily for the structured content that fuels each answer.
If your business isn't part of those answers, you don't exist to the growing share of customers who start their buying journey in an assistant.
Who Is Building This?
Reference: public product launches and protocol announcements from each company. We link to primary sources where relevant.
Common Questions
AI Visibility is the plain-English name for whether your business shows up when a customer asks ChatGPT, Perplexity, Claude, or Gemini about your category. It is the same idea as ranking well on Google — except the "search engine" is an AI assistant, and the "results" are sentences and citations inside an answer.
GEO, or Generative Engine Optimization, is the recognized industry term for the practice of making a website findable, readable, and citable inside AI-generated answers. The work includes publishing LLM.txt machine-readable site descriptions, adding JSON-LD structured data, keeping content small and clean enough for assistants to parse cheaply, and submitting the site to the indexes (Cloudflare AI Index, Exa.ai, Brave Search API, Tavily) that assistants actually read from.
Traditional SEO optimizes for Google's index — the ten blue links humans see. GEO optimizes for an entirely different set of indexes that AI assistants rely on: Cloudflare AI Index, Exa.ai, Brave Search API, and Tavily. Those indexes return clean structured data and markdown, not full web pages. The techniques differ too: LLM.txt files, JSON-LD structured data, pre-generated summaries, and minimal page weight.
Yes. GEO is additive, not a replacement. Humans still search Google, and you still want to rank there. Think of AI Visibility as a second channel — the way mobile optimization didn't replace desktop SEO, it added a new audience. We recommend doing both.
The GEO audit and implementation takes about five business days: audit, LLM.txt creation, structured data, and index submissions. Most clients see their site appear in agent search results within days of submission. Ongoing monitoring and tuning is monthly.
That is the point — first-mover advantage. The businesses that get their AI Visibility in place now will be the ones assistants name when the market scales. This is similar to ranking #1 on Google before your competitors knew SEO existed.
LLM.txt is an emerging standard — like robots.txt, but for AI assistants. It's a machine-readable file at the root of your site that tells assistants what your business is, what you offer, who you serve, and how to interact with you. Cloudflare and other agent infrastructure providers use it for discovery.
The honest answer is to ask them. Open ChatGPT, Perplexity, Claude, and Gemini and ask the questions your customers would ask — "best [your category] in [your city]," "who offers [your service]," and so on. If your business isn't named in any of those answers, that is the gap we close. We also run an automated benchmark that scores LLM.txt, JSON-LD, and index presence in under a minute.
Ready to Show Up in AI Answers?
Start with a free AI visibility audit. We run the same benchmark against your site that we use for paying clients and send you the scorecard — what ChatGPT, Perplexity, and Gemini see today, and what would need to change.
Or email us directly at info@opieworks.com